KFC and Cheetos, two of the most iconic brands, joined forces to create one of the year’s most outrageous food collaborations. Naturally, we had to deliver it to the public in the most provocative way possible.

As part of our comprehensive social and media plan and pr campaign, which garnered 1.6 billion impressions, we transformed a KFC restaurant in the heart of Times Square. Passersby were treated to a unique experience as Chester left his mischievous mark on everything—from the Colonel’s iconic white suit to exclusive menu items to the restaurant walls themselves.