Coke takes pride in fostering togetherness. Our “Small World Machines” initiative exemplified this by connecting people from conflicting backgrounds, demonstrating that what unites us is stronger than what divides us.

The experience was simple by design—individuals in India and Pakistan could complete tasks like joining hands or drawing symbols of peace, love, and happiness, culminating in the shared surprise of a Coke. The impact, however, was profound, inspiring similar consumer experiences worldwide and earning accolades at the most celebrated awards shows.