No amount of delicious pizza, prizes or nostalgia was able to offset a pandemic. Out of bankruptcy, Chuck E. Cheese was eager to remind audiences why a destination like theirs was the best place for a family to have fun and make memories.

We helped introduce “Seasons of Fun” – a seasonal campaign approach that created ongoing invitations for audiences to re-engage with the brand and its one-of-a-kind entertainment experience.

Success came swiftly, with locations seeing pre-pandemic revenue and foot-traffic within just the first year of the campaign.