Bridgestone has pledged to make its supply chain fully sustainable by 2050. To illustrate this commitment, what better metaphor than the tire itself to tell the story of Bridgestone’s Sustainable Procurement commitment.

The campaign takes viewers on an inspiring and informative journey through Bridgestone’s “Layers of Impact.” The tire guides us, with each new layer revealing more about the challenges and opportunities within Bridgestone’s rubber supply chain.