allstate safe in my hands
LGBTQ+ individuals face numerous challenges, including the life-threatening risk of simply holding hands in public.
In response, we launched the “Out Holding Hands” campaign with Allstate. This initiative featured a short film that tells an allegorical story of a young man shunned for his unusually large hand, created during a time when legal protections for insuring LGBTQ+ couples were nonexistent.
The film, co-created with musician Eli Lieb, who also appears in it, inspired an award-winning original song. The campaign resonated deeply with Allstate customers and the general public, amassing over 11 million YouTube views, winning several awards, and boosting Allstate’s patronage during Pride month.
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