sprite slam dunk

The declining viewership of Sprite’s Slam Dunk competition had mobile to blame.

To help address this, we took Slam Dunk to where viewers were – on social.

With a new look and online presence, we picked the best dunks from the competition and gave them Sprite-level intensity, recapping the Slam Dunk event for an audience that had migrated away from TV.

Post production: Modop