The declining broadcast viewership of Sprite’s Slam Dunk competition had pocket-sized devices to blame. To tackle this, we took Slam Dunk to where the viewers were – on social.

With a new look and “nothing soft about it” online presence, we collaborated with skilled illustrators to give the best dunks from the competition Sprite-level intensity in real-time, instantly recapping the Slam Dunk event through high-impact, bite-sized content that was perfect for an audience who had migrated away from TV.