norton packaging

Norton was undergoing a transformation with us through its advertising, and was ready to extend that transformation to its products at retail.

So we brought our depth of familiarity of their brand and purpose (and our propensity to take risks) to the table when creating packaging directions designed to usher in an entirely new personality at retail. The work aimed to establish Norton as the leader in protection at a glance, especially for more tech-savvy audiences that had grown to associate design with quality and superiority.

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