nike metcon mondays

It isn’t always as simple as “Just do it.”

With the release of the Metcon 4, Nike wanted to make a new statement: “Just don’t quit.”

To debut Nike’s new training shoe, we partnered with prominent cross-fit gyms to create Metcon Monday Gym Takeovers.

Athletes came expecting their regular Monday routine. Instead, they found themselves in our rebranded experience. With Nike’s EKINs we provided one-on-one interactions, allowed each athlete to train in the new Metcon 4 and offered elevated recovery options to the score of an integrated DJ.

These trial environments elevated cross-fit sessions into Nike-certified spaces that lived on past the activation.