miitomo by nintendo

Miitomo was Nintendo’s first social mobile app, based on their celebrated and whimsical Tomodachi Life franchise.

The tone of the work emulated Tomodachi Life itself—irreverent, illogical and strangely irresistible. The work earned over one and a half million views in just its first week, catapulting the app to #1 on iTunes and Google Play.

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