kfc x cheetos

Two of the most iconic brands ever came together to give the world one of the wildest food combinations of the year. So we knew we had to get it in the hands of people as provocatively as possible.

As part of our broader social and media plan that earned 1.6 billion impressions, we took over a KFC restaurant in the heart of Time Square to give passers by a one of a kind experience. Chester acted his mischief everywhere, leaving his mark on everything from unique menu items, to the Colonel’s own white suit, to the restaurant walls themselves.