kfc x cheetos

Two of the most iconic brands in North America came together to give the world one of the wildest food combinations of its year. So we knew the best way to capture national awareness was to get it into people’s hands as directly as possible.

As part of our broader social and media plan that earned 1.6 billion impressions, we took over a KFC restaurant in the heart of Time Square to give passers by a one of a kind experience. Chester acted his mischief everywhere, leaving his mark on everything from unique menu items to the Colonel’s own white suit to the restaurant walls themselves.