keilhauer neocon showroom

In the competitive world of commercial furniture design, Canadian manufacturer Keilhauer needed to differentiate to get noticed at NeoCon 2018.

We opted to amplify Untucked (their premiering furniture line) with an experience inspired by how Keilhauer approaches design; ideas are born through sketch on paper and take flight as something greater.

To bring this to life we partnered with New Moon to deconstruct hundreds of sketch books—each part becoming a metaphor of ideas taking flight.

The showroom was immersed in custom artwork and motion graphics. We also featured an instragrammable moment—wings fabricated from the books.

The experience was a favorite among attendees who posted hundreds of shares within hours. More significantly, NeoCon judges awarded Keilhauer Best of Competition.