chuck e. cheese seasons of fun

Chuck E. Cheese has been an iconic rite of passage for countless families since the 80’s. But no amount of delicious pizza, skee balls, prizes or nostalgia was able to help anticipate a pandemic like none other in recent history.

Bankruptcy followed. And a new guild was eager to remind audiences why a destination like Chuck E Cheese, even during an ongoing pandemic, was the best place for a family to share fun and make memories.

Which is why we helped introduce Seasons of Fun – a quarterly-driven campaign that capitalized on the seasons to create a relevant and reoccurring invitation for audiences to re-engage with the brand and its one-of-a-kind retail experience.

Success came swiftly, with the brand seeing pre-pandemic revenue and foot-traffic within just the first year of the campaign.