bridgestone a layered journey

Bridgestone committed to making its supply chain fully sustainable by 2050. So what better metaphor than the tire itself to tell the story of Bridgestone’s Sustainable Procurement commitment.

The campaign provides an inspiring and informative journey through Bridgestone’s “Layers of Impact.” The tire acts as our escort. Throughout the message new layers build, further explaining the realities of and opportunities within Bridgestone’s rubber supply chain.