allstate safe in my hands
Being LGBTQ comes with unique obstacles, like the simple act of holding hands in public.
As part of Allstate’s “Out Holding Hands” campaign for equality, we created this short—an allegorical story of a young man ostracized for his large hand.
We crafted the story with musical artist Eli Lieb—who appears in the film—spawning an award-winning original song. The film was celebrated by Allstate customers and the public alike, fetching over 11 million views on YouTube during the campaign and spiking visitation to Allstate agents during the summer months.
Animation director: Holbrooks
Film director: Will Mayer
Original Music: Eli Lieb0
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