3DS summertime is playtime

Summertime is fun time, and Nintendo wanted audiences to keep the 3DS XL top of mind.

So we distilled the idea of play into colorful forms, whimsical shapes and iconic Nintendo games, scored by Gemini Club’s “Fret and Regret.” Our interpretation received millions of views on YouTube, prompting Nintendo to adopt our above-line work for the face of their summer retail presence.